Olivia
A brand identity centered on natural pasture-raised living
Branding · Logo / Motion / Posters / Web design
Overview
Olivia is a brand identity centered on a joyful, natural, and healthy environment for chickens. The direction connects small pastures and consumers through a logo, color, typography, motion, posters, and a website design.
Context and direction
The project responds to distrust around chicken and egg production by focusing on the natural environment of small pastures. The research informed three core values: Natural, Impressive, and Trust.
Logo and variations
Loading animations
Color
Typography
Photography direction
Posters and patterns
Event promotion
Adopting Chicken Program website
Design process
View 23 references, sketches, and iterations
